In the duel between ProWein and Wine Paris, Vinitaly has sometimes been overlooked recently. However, the Italian trade fair has no need to shy away from comparison, even with international visitors.
The leading international trade fair ProWein wants to reinvent itself. In order to maintain its lead over the growing competition from Wine Paris and Vinitaly, it is striving to spread optimism in the industry - among other things with its new slogan "Discover The Taste of Tomorrow", as Messe Düsseldorf reports.
Artificial intelligence is currently on everyone's lips. Meininger's Wine Conference offered the industry a platform to discuss how modern technology will influence the world of wine. Felicity Carter reports.
The 30th edition of ProWein was less of a celebration than the organisers might have wished, thanks to difficulties created by German airline and railway workers.
With its new special show ProSpirits, the world's leading trade fair for wine offers a new approach to spirits. A guest article by spirits expert and ProSpirits trend scout Jürgen Deibel.
Düsseldorf hosts the largest and most important wine trade fair in the world. But how often do the corks actually pop in the Champagne Lounge? A numerical foray into the ProWein world.
Much has changed in recent years: a new matchmaking app for smartphones has been introduced, limited free Wi-Fi is now available, and the admission tickets for Messe Düsseldorf no longer include public transportation. Here's a brief overview.
From morning until late afternoon, the ProWein days are dedicated to discovery, negotiation, and networking. Afterward, it's time to relax by participating in one of the many Wine & Dine opportunities, joining a champagne tasting, or perhaps visiting a fine restaurant with an extensive wine list. Here are some exciting suggestions from Wolfgang Fassbender.
MEININGER’S INTERNATIONAL interviewed fair director Peter Schmitz about this year's edition, the strategic orientation, and the significance of ProWein in the Messe Düsseldorf portfolio.
Never before has the Meininger publishing house been as prominently represented at ProWein as in 2024. Meininger Verlag offers an extensive seminar program at its booth and highlights its multifaceted expertise in wines, spirits, and non-alcoholic beverages across three tasting zones. And on the day before the fair, the company kicks off the major industry gathering in Düsseldorf with Meininger’s Wine Conference and the Meininger Award.
Within the wine industry, the rapid advancement of technology presents a wealth of thrilling prospects. These will be prominently featured at Meininger's Wine Conference, under the theme: "Wine Goes Tech: From Robots to AI, From Vineyard to Shelf."
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
