At the 55th edition of Vinitaly, some of the formats introduced in 2022 will be given more space. In addition, the fair management wants to achieve the highest volume of international buyers. Veronika Crecelius reports.
ProWein 2023 was undoubtedly more successful than ProWein 2022. In 2023, there were 49,000 visitors, almost 30% more than in 2022, but 20% fewer than in 2019.
49,000 visitors from 141 countries attended ProWein, according to the fair organisers, despite strikes at Düsseldorf and other nearby airports in the immediate run-up to the fair and a public transport strike on the second and third day.
Just in time for ProWein, the Ver.di union has announced there will be transport strikes on days two and three of the event. Their industrial action had already closed the Düsseldorf, Cologne and Stuttgart airports on 17 March, just when exhibitors were making their way to Germany.
On the first day of ProWein 2023, Meininger's is hosting a panel on zero-alc beverages in the Meininger World of Zero zone (Sunday19 MARCH 2023, hall 1 A10).
Despite the conflict, life goes on in Ukraine. Grapes are picked and wine produced, sold and consumed. And 12 wineries are making their way to ProWein in the hope of building their export sales.
For many visitors, the day spent manning stands or visiting them and taking part in the actual events at the fair is only half the attraction of ProWein. There is plenty on offer in Düsseldorf in the evenings - from French fries with cool wines to Korean-inspired dishes with Champagne and Altbier. Wolfgang Fassbender has put together exciting evening events.
When the fair starts on 19 March, Peter Schmitz, former head of Messe Düsseldorf’s international contract business, will have been in charge of ProWein for only 47 days. In view of this short time period, Michael Degen, Executive Director of Messe Düsseldorf, will retain responsibility for ProWein until the end of the fair. Clemens Gerke and Alexandra Wrann spoke with Degen and Schmitz about their view of ProWein and its wider environment as well as how they want to position the fair in the future.
Which countries' wines are in which hall? Where to find the special features and presentations? We navigate you through the halls of the Düsseldorf Messe exhibition venue.
With over 60 countries represented at ProWein, the challenge facing less well-known ones like Moldova, is how to make their voices heard. Meininger's associate editor, Robert Joseph takes part in a discussion at ProWein.
Meininger Verlag has prepared an extensive programme in Halls 1 and 4. In addition to master classes at the stand in Hall 4, there will be two tasting zones, one featuring award winners from the MUNDUS VINI wine competition, and the other in the new World of Zero section. And of course, the Meininger International Conference on Sustainability and the Meininger's Award both take place on the eve of the fair.
The picturesque Moselle Valley in Luxembourg is well known and firmly established as a preferred destination for discerning wine enthusiasts. Now – more and more – Crémant de Luxembourg is claiming a greater share of the spotlight.
