Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.
NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?
From 11 to 1600 – in 1904 eleven founding members established the first wine cooperative in Mezzacorona, in Trentino. Since then, generations of families have devoted themselves to cultivating grapes and conserving their habitat.