Insights

Where Germany's Biggest Wine Companies Are Seeing Opportunities

The German winery landscape is shrinking, facing declining revenue and a sales slump. Miriam Müller explores how wineries are finding pathways to navigate this predicament.

Reading time: 8m 45s

Under the Hood of the Top 10 German Cooperatives

In the current market environment, wine cooperatives are facing challenges, with even well-known supermarket brands experiencing losses. But Katja Apelt finds that modern concepts are proving successful.

Reading time: 11m 15s

Germany's Top Distributors Revealed

Six of Germany's top ten distributors matched or exceeded their 2023 performance in 2024. Katja Apelt examines the trend and predicts a non-alcoholic future.

Reading time: 12m

How the Market Leaders in Sparkling Wine Are Dealing With Challenges

Despite the celebratory image, the sparkling wine market is facing challenges. Champagne houses, in particular, are under pressure. Miriam Müller and Sophia Langhäuser assess the Top 10 market leaders.

Reading time: 8m

How Do You Reach Young American Consumers? We Asked a Panel of Experts

Jeff Siegel goes looking for answers on how wine companies can reach the coveted younger audiences.

Reading time: 5m 30s

What Wine Can Learn From Coca Cola. Interview with Courtney O’Brien

The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.

Reading time: 5m 15s

From New Markets to AI: Four Market Trends to Watch in 2025

The wine industry is seeking new sales opportunities. Could emerging markets and innovative products offer viable alternatives? And how is AI transforming sales and communication? Anja Zimmer reports.

Reading time: 2m 30s

The Price of Exclusivity: How Wine Lost Its Everyday Appeal

For years, the U.S. wine industry pushed premiumization—higher prices for "better" wine. But in doing so, it priced itself out of everyday drinking, turning wine into a special occasion luxury. Now, consumption is dropping. Jeff Siegel wonders, was it all a mistake?

Reading time: 5m 15s

The Wine-Based RTDs We Are Too Embarrassed to Talk About

Wine-based Ready to Drink beverages saw nearly 30% sales growth in the US last year. Robert Joseph wonders whether it's time we started to acknowledge their existence.

Reading time: 3m

Exporting Wine to Africa: Opportunities & Growth Potential

Africa’s growing middle class and rising demand for international products make it a promising market for wine. But which countries hold the most potential, and what do producers need to know? Dr. Christian Lindfeld shares key insights.

Reading time: 3m

The Growth of NOLO in France – an Opportunity for Winegrowers?

As alcohol consumption declines in France, the demand for no- and low-alcohol (NOLO) beverages grows. Louise Hurren looks at some of the latest developments.

Reading time: 11m

New Glass Tax Leaves UK Drinks Trade in Confusion

From this year, British drinks businesses have to pay an environmental levy whose cost remains unknown.

Reading time: 2m 45s

Sales Fall as the Sparkle Goes off Champagne in the US Market

Consumers are turning away from pricey French sparklers in favour of cheaper options from elsewhere. Jeff Siegel reports.

Reading time: 5m 15s

SVB Report: the Need to Focus More on US Millennials

Rob McMillan's annual SVB Report is essential reading for anyone interested in the US market. In his latest edition, he reveals a pessimistic mood among US producers, falling sales, and a halving of the 30-45 year-olds' share of the market.

Reading time: 4m

ProWein Business Report: The Future of Wine

The new ProWein Business Report examines the challenges, concerns, and trends of the industry.

Reading time: 5m 30s