Despite the celebratory image, the sparkling wine market is facing challenges. Champagne houses, in particular, are under pressure. Miriam Müller and Sophia Langhäuser assess the Top 10 market leaders.
The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.
The wine industry is seeking new sales opportunities. Could emerging markets and innovative products offer viable alternatives? And how is AI transforming sales and communication? Anja Zimmer reports.
For years, the U.S. wine industry pushed premiumization—higher prices for "better" wine. But in doing so, it priced itself out of everyday drinking, turning wine into a special occasion luxury. Now, consumption is dropping. Jeff Siegel wonders, was it all a mistake?
Wine-based Ready to Drink beverages saw nearly 30% sales growth in the US last year. Robert Joseph wonders whether it's time we started to acknowledge their existence.
Africa’s growing middle class and rising demand for international products make it a promising market for wine. But which countries hold the most potential, and what do producers need to know? Dr. Christian Lindfeld shares key insights.
As alcohol consumption declines in France, the demand for no- and low-alcohol (NOLO) beverages grows. Louise Hurren looks at some of the latest developments.
Rob McMillan's annual SVB Report is essential reading for anyone interested in the US market. In his latest edition, he reveals a pessimistic mood among US producers, falling sales, and a halving of the 30-45 year-olds' share of the market.
Austria appears relatively well-positioned amid the global sales crisis. The domestic market also remains stable. Recent harvests have been on the smaller side, with Grüner Veltliner in particularly short supply. Vincent Meßmer reports.
More than 500 winegrower families in the cooperative Deutsches Weintor – the Gateway to German Wine – have joined forces on some 750 hectares of vineyards to produce top-class wines, including the excellent collection known as Blue Fish.
