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The pandemic is making consumers choose the safe and familiar, including in wine. Robert Joseph says it's time for wine producers to make life simpler for them.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.