The news about consumer behaviour during the pandemic has been contradictory, with the media reporting surging online wine sales alongside stories about people giving up drinking altogether. James Lawrence talks to retailers and distributors in Europe, to get their perspectives.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.