The UK is now a wine producing nation, with increasingly well-regarded sparkling wines. These, however, represent a tiny part of national consumption and this is a market that is open to wines from across the world. Unlike the US with its three-tier-system, British wine retailers can import wine directly from producers. There are limited restrictions on marketing and communications. However, as Chris Losh reveals, this is a far from easy market. (Additional reporting by Robert Joseph)
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