Hendrik Thoma: "The Industry Needs More Sex Appeal"

A conversation with German Master Sommelier Hendrik Thoma about audience-driven social media communication and the importance of proper storytelling.

Reading time: 6m

Susana Balbo: Making Wine Profitably in a Financial Disaster Zone

Susana Balbo is one of Argentina’s leading winemakers. She has also been thrice elected as president of her country’s wine association, a role that gives her unique insight into its wine industry. Robert Joseph picks her brains.

Reading time: 9m

Heidi Mäkinen MW: How to Succeed in Selling Wine in Finland

Heidi Mäkinen talks to Robert Joseph about the unique aspects of the Nordic monopolies and the way tenders work. She also explains the differences between Finland, Sweden, and Norway, as well as varying consumer preferences in these markets.

Reading time: 7m 15s

What is the OIV and Where is it Going? John Barker, New Head of the Organisation

New Zealand-born lawyer John Barker took over the reins of the OIV – International Organisation  of Vine and Wine – as successor to Pau Roca at the beginning of this year. Robert Joseph met him a few weeks after he started in the job.

Reading time: 8m

Non-Alcoholic Wine: On Hold

Veronika Crecelius talks to Elisabetta Romeo-Vareille from the Unione Italiana Vini (UIV) about the state of dealcoholisation in Italy.

Reading time: 1m 45s

Lamberto Frescobaldi: "Let's Stay Curious"

Lamberto Frescobaldi, president of the renowned Tuscan family business and the Italian winegrowers' association UIV, shares insights on the state of the Italian wine industry, current developments within his company, in Tuscany and across the global wine sector.

Reading time: 9m 30s

7 Ways That Catena Zapata Builds Markets and Grows Sales

It takes a lot of effort to build a brand, particularly in times of economic turmoil. Laura Catena explains to Felicity Carter how she does it.

Reading time: 6m

ProWein: "We Need to Focus on Our Strengths"

MEININGER’S INTERNATIONAL interviewed fair director Peter Schmitz about this year's edition, the strategic orientation, and the significance of ProWein in the Messe Düsseldorf portfolio.

Reading time: 3m

An Insider Discusses What It Really Takes to Make Lightweight Glass

Karsten Fuchs, the Head of Sales and Marketing at Verallia Germany, discusses with Meininger's International and its sister magazine Weinwirtschaft about lightweight glass, reusable packaging and the challenges posed by shortages in the glass market.

Reading time: 8m 30s