Professor Simone Loose from Geisenheim University and Rafael del Rey from the Spanish Observatory of Wine Markets have launched their latest report, State of the International Wine Markets in 2023. Here are their most important findings.
For the first time, a representative study by Geisenheim University, commissioned by the German Wine Institute (DWI), reveals where wines are sold in the domestic market, volumes and revenues. How important is the restaurant sector?
ProWein will host an industry discussion on 1 October 2024, focusing on the impact of digitalisation in the wine industry. This follows the release of a special report highlighting the transformative role of digital technology in the sector.
After the first year of an agrivoltaic system at the Hochschule Geisenheim, results suggest that it can offer multiple benefits in protecting against climate change.
The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.
A new ProWine report by Professor Simone Loose of Geisenheim University has found that exporters see Japan as a key market, thanks to its appreciation for quality and readiness to pay premium prices.
Annually, the ProWein Business Report spotlights the wine industry's paramount issues. A unanimous consensus emerges on rising costs as the primary challenge. However, opinions diverge on strategies to counteract consumption decline. Alexandra Wrann reports.
The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.
Pink, in all its nuances, is the current colour du jour in the Austrian wine world. More and more winegrowers are exploring the potential of this once underestimated wine category –both still and sparkling.
