While wine consumption in France continues to drop, with red wine shunned more than other styles, French consumers are showing increasing interest for no- and lower-alcohol (NOLO) products. Louise Hurren reports.
On the first day of ProWein 2023, Meininger's is hosting a panel on zero-alc beverages in the Meininger World of Zero zone (Sunday19 MARCH 2023, hall 1 A10).
A supermodel and a former British government advisor have invested in separate ventures aiming to sell non-alcoholic beverages that mimic the pleasant effects of alcohol without the hangovers or health dangers. Robert Joseph wonders whether they are part of the shape of things to come.
In 2013, former TV presenter Amanda Thomson launched a successful zero-sugar wine brand called Thomson & Scott. Six years later, she went on to create Noughty, a zero-alcohol sparkling wine that has become a bestseller on both sides of the Atlantic.
Robert Joseph wonders whether the focus on using sophisticated technology to remove alcohol from wine hasn't distracted producers from making beverages that taste good. And maybe more like the kind of wine most people really want to drink.
Halfway through what for many is a month with no alcohol, Devil's Advocate Robert Joseph considers why a period of abstinence could be a good strategy for members of the wine industry. And not just in January.
There are moves to bring dealcoholised wine into the same legislation as conventional wine, and big brand owners are introducing zero-alc versions of their existing ones. Robert Joseph wonders if this is wise for the wine sector in general.
Alcohol-free is one of the hottest topics - and ProWein takes this into account with a concentrated presence in Hall 1. The ‘World of Zero’ is being created there in cooperation with Meininger Verlag.
A board of directors will now run Red Bull's business as founder’s son, Mark Mateschitz, becomes a shareholder. The Board consists of Franz Watzlawick (CEO Beverage Business), Alexander Kirchmayr (CFO) and Oliver Mintzlaff (CEO Corporate Projects and Investments).
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
