JaM Cellars may not be a name associated with super premium Napa Valley wines, but its purchase of the Uptown Theatre in the heart of the town of Napa, ensures that many local residents and visitors to the region are familiar with the brand.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
