According to a market analysis by NielsenIQ, commissioned by the German Wine Institute (DWI), the purchased volume of wine decreased by 4%, sales decreased by 5%.
The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.
Robert Joseph draws parallels between a famous UK legal action between the UK government and a big maker of biscuits and cakes, and the way AF beverages and RTDs are described today.
US wine consumers are aging, with younger demographics showing a declining interest in wine. High prices and shipping costs in the direct-to-consumer market may be contributing to the trend.
Wine-based Ready to Drink beverages saw nearly 30% sales growth in the US last year. Robert Joseph wonders whether it's time we started to acknowledge their existence.
The picturesque Moselle Valley in Luxembourg is well known and firmly established as a preferred destination for discerning wine enthusiasts. Now – more and more – Crémant de Luxembourg is claiming a greater share of the spotlight.
