For years, the US has been the world's most appealing export market. Not only were American consumers prepared to pay more, but the market kept expanding. Jeff Siegel says the party’s over.
Robert Joseph has come up with a plausible reason for why wine sales are falling across the planet. And a plot in which fermented grape juice may not enjoy a cosy Hollywood ending.
The French government is almost certain to fund the uprooting of another 37,500ha of vineyards, in addition to up to 9,000ha that have already been earmarked for grubbing up in Bordeaux. Some estimates suggest that five times this area will have to go.
The industry is concerned about cancer warnings from the WHO. Robert Joseph suggests that there might be other health-related threats to wine consumption.
Robert Joseph notes that falling consumption and intrusive health warnings are not a recent phenomenon. And that other forms of alcohol have fared better. Perhaps, he suggests, the wine industry needs to change its attitude to marketing.
According to IWSR, many traditional markets for alcoholic beverages are currently experiencing a downturn. However, opportunities are emerging, particularly in the growing markets of Asia, Central, and South America.