Recent market research data provides insights into how, when, where, and why consumers opt for sparkling wines like Sekt, and who exactly the average consumer of sparkling wine is. Prof Dr Gergely Szolnoki, Christoph Kiefer, Dr Alexander Tacer and Oliver Hennes report.
Some of the great and good of the wine world, along with a heavy metal rockstar and Nobel Prize-winning economist gathered in Portugal and Italy to look at ways to improve the state of the wine industry.
The development of a new encoding standard for Global Trade Item Numbers (GTINs) is geared towards producing adaptable barcodes. This initiative is expected to facilitate the embedding of comprehensive product details for wine consumers.
With export volumes and values falling, Australia desperately needs a reopening of its market in China. But this may not be enough to solve its problems.
Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
