The wines from British Columbia have a limited presence in markets overseas. The reasons behind this are not only high prices but also a lack of interest from producers in exporting. The local market recognizes the quality and diversity. Jürgen Mathäß investigates first hand.
Canada’s second largest province after Ontario, Québec is a wine market unlike any other in North America. The continent’s only region with a French-speaking majority, it boasts the highest per capita wine consumption at 24 litres according to a USDA 2021 report. Michaela Morris tells us more about the peculiarities of the market.