Farmers in Germany face fluctuating earnings, making subsidies an important part of their income. In 2023, their earnings were high — but there are huge differences in the sector.
Karsten Fuchs, the Head of Sales and Marketing at Verallia Germany, discusses with Meininger's International and its sister magazine Weinwirtschaft about lightweight glass, reusable packaging and the challenges posed by shortages in the glass market.
Recent market research data provides insights into how, when, where, and why consumers opt for sparkling wines like Sekt, and who exactly the average consumer of sparkling wine is. Prof Dr Gergely Szolnoki, Christoph Kiefer, Dr Alexander Tacer and Oliver Hennes report.
The German Meyer-Näkel winery rescued nine 'Lost Barrels' from the catastrophic floods that occurred in the Ahr Valley in July 2021. The allocation process for this wine is set to begin soon.
Amazon’s lack of focus on the wine sector has made the platform an attractive option for German distributors who have learned how to exploit it. Felix Bodmann explains.
Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).
The German Wine Institute (DWI) forecasts a harvest yield of 8.8m hectolitres in Germany, which is close to an average crop. The quality is expected to be good.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
