Mexico has been a wine-producing nation since the 1520s, when the Spanish brought grape vines with them. Although the country is best known for its tequila, the wine market is growing, both for domestic and imported wines, albeit off a small base. The population is mostly young and urban and, as elsewhere, there is a growing middle class. This group, estimated at 21m people, includes a highly educated younger generation that’s keen to explore food and wine. According to Wine Intelligence, wine consumption has increased by 40% in the past decade, and could hit 2 L per head by 2020. James Lawrence speaks to market insiders.