It is said that a wine consumer usually develops in one direction - upwards. In fact, this means that hardly anyone returns to lower quality wines. Does this unwritten rule also apply to the Polish consumer? Patrycja Siwiec considers the way wine is consumed in Poland.
The world’s exporters are increasingly interested in the growing Polish wine market. Wojciech Bońkowski introduces the communicators connecting the public to wine.
Poland is one of Europe’s fastest-growing wine markets, with sales doubling since 2010. At 6L per capita there is still ample room for further growth, too. Wojciech Bońkowski asks the experts for advice on which approaches work best with the different distribution tiers.
Once considered unsuitable for the grapevine, Poland’s wines are now grabbing international attention. Wojciech Bońkowski reports on an unexpected development.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
