It is said that a wine consumer usually develops in one direction - upwards. In fact, this means that hardly anyone returns to lower quality wines. Does this unwritten rule also apply to the Polish consumer? Patrycja Siwiec considers the way wine is consumed in Poland.
Poland is one of Europe’s fastest-growing wine markets, with sales doubling since 2010. At 6L per capita there is still ample room for further growth, too. Wojciech Bońkowski asks the experts for advice on which approaches work best with the different distribution tiers.