Following the collapse of its Chinese market, Australia has been forced to adapt its strategy and target emerging Asian markets. Peter Douglas reports.
South Korea is one of Southeast Asia’s most attractive markets for wine exporters, given an affluent population who are increasingly interested in wine. According to a USDA Foreign Agricultural Service report, France was the leading supplier of wine to Korea in 2014, followed by Chile, and then Italy. James Lawrence asked experienced market watchers for their thoughts.
The South Korean market is undergoing an upswing at present, says Jung Yong Cho. But market consolidation means fewer opportunities to get into the market through an importer, as the big companies are sourcing directly.
Recently-created resistant PIWI – ‘pioneering wine’ – grape varieties that take their name from the German term pilzwiderstandsfähig (fungus-resistant), are increasingly seen by viticulturists as a viable solution to emerging environmental and climatic challenges.
