Some members of the wine industry have raised their voices against the notion of giving up alcohol during January. Robert Joseph takes a different view.
The new EU labelling laws will compel producers to reveal whether they have sweetened their wines. Robert Joseph welcomes the move – with reservations.
Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
