Devil's Advocate: A Suggestion for Wine Marketing: Slowly. With a Hashtag.

Robert Joseph wonders whether a top business consultant has come up with a clever way to set wine apart from other beverages.

Reading time: 1m 45s

Devil's Advocate - Selling Fine Wines Like Luxury Cars?

Robert Joseph wonders whether wine producers shouldn't learn a lesson or two from car manufacturers.

Reading time: 3m 30s

Devil's Advocate: Time to Take a Fresh Look at Bag-in-Box. For a Different Reason

Robert Joseph suggests that the way we are drinking wine is changing - and that this may represent a big opportunity for Bag in Box.

Reading time: 2m 30s

Devil's Advocate. Natural Wine: How Things Have Changed

Robert Joseph gained a reputation for being very critical of natural wine, but he's been keeping a watchful eye on its evolution. And encountered a few surprises along the way.

Reading time: 4m 30s

Devil's Advocate: Wine Labels - Sexy or Sober? Sophisticated or Childish?

As Robert Joseph considers how to label a new Georgian blend, he looks back at designs over the last half century, and wonders slightly at the overt sexiness of quite highly priced wines from very different producers on both sides of the Atlantic.

Reading time: 4m

Devil's Advocate: Learning From Hollywood Stars When Pricing Your Wine

Robert Joseph finds a link between the director of one of the greatest movies of all time and the world's most expensive Rosé.

Reading time: 4m

Devil's Advocate - Young People Really Care About Authenticity! Or Do They?

Robert Joseph questions a statement that many in the wine industry seem to be treating as a mantra.

Reading time: 1m

Devil's Advocate - Wine Producers and Supermarkets: an Unbalanced Relationship

When wine producers rely on big supermarkets to sell their wine, do they pause to consider whether those retailers share their business aspirations?

Reading time: 4m 15s

Devil’s Advocate – Forward to the Past. History Repeats Itself with Bulk-Shipping and Wine on Draught

Robert Joseph notes that, in some ways, the wine industry of the 2020s is increasingly beginning to look the way it did a hundred years ago...

Reading time: 3m 20s