The export engine of Austrian wine seems to have faltered in 2024, with growth slowing in several key markets. Yet, not all is bleak—there are still regions offering promising opportunities for Austrian producers. Which markets hold the most potential for the future?
One of the most important trends in the US wine market over the last decade or so has been the growth in winery DTC – Direct To Consumer sales. With an average price per DTC bottle of $41.16.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.