One of the most important trends in the US wine market over the last decade or so has been the growth in winery DTC – Direct To Consumer sales. With an average price per DTC bottle of $41.16.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.