Well-informed Meininger’s readers will be all too aware that the global industry faces a broader range of challenges than ever before.
On March 15, on the eve of ProWein, they will once again be joining a top flight set of experts to take a proactive look at ways that will allow wine businesses of every kind to fight back and improve sales and profitability.
“Very productive… with a lot of great ideas and innovation… It shows a lot of creativity and thought in terms of the wine industry.”
Among the topics to be covered by leading academics including Professor Simone Loose of Geisenheim University, are new regional markets - including Africa - and new ways to communicate with and sell to segements within established ones. How to talk to Gen Z? And to ethnic minorities in the US?
“I think the key thing is networks. Inspire and share good practice. It will be very important, going forward. I think the day today was a very good example of how we inspire each other.”
There will also be in-depth analysis of the growing list of competitors to wine and discussion of their success and likely future potential. Also covered by experts including Bourcard Nesin of Rabobank will be innovative wine styles, new trends in packaging and design and a focus on multichannel distribution. Which lessons can European wine businesses learn from the direct selling experience of their US?
Given the current state of the industry, the 2024 event will inevitably be the best, most informative and thought-provoking yet. Can you afford to miss it?
“I found this [conference] to be so timely and topical… creating an opportunity for people from around the world to share information and idea. Data is critical for us as we find the future solutions.”
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