The panel of experts will feature Paul Mabray, a digital pioneer from California, Daniel Freund, Managing Director of Weinkontor Freund, and Antonio Graça, Head of Research and Development at Sogrape in Portugal. The event will be moderated by Prof Dr Simone Loose from Hochschule Geisenheim University, which also conducted the underlying study.
The next survey is planned for autumn 2024.
Wine professionals interested in the role of digitalisation in the wine business can register HERE.
On March 15, 2025, the day before ProWein, the annual Meininger's Wine Conference will take place, focusing on how the wine industry can increase consumer demand. If you are interested in learning the "best ways to sell wine", you can secure tickets with an early-bird discount HERE!
