Wine Paris, the fair that will take place from 10 to 12 February 2025 in the French capital, is moving things around its Paris Expo Porte de Versailles venue. In the coming year, French exhibitors will present their wines across the three floors of Hall 7. In 2024. The international section will move into the halls 4 and 6, both formerly used by France. The spirits will now be located in Hall 5. previously the international hall. Halls 1 and 2 will not be used for the upcoming fair. The fair is expected to host 4,600 exhibitors from 50 producing countries, including 68 from Germany, and 50,000 visitors.
‘Le Off!’ leads visitors into the city
The supporting program includes a total of 110 events, such as masterclasses. Under the title ‘Le Off!’, a series of events is planned in the city's restaurants. A new addition next year is the ‘Tasting Area of Dealcoholised Wines,’ which will be organized in cooperation with Meininger's International.
Market developments
At a press conference in Mainz, Germany, Vinexpo presented current market data from IWSR. The market researchers report a structural decline, with volumes down 3.9% in the first half of 2024 compared to the previous year. Prosecco stands out as the only sub-category showing positive volume growth. In the non-alcoholic sector, IWSR recorded an impressive 14% year-on-year growth for non-alcoholic spirits.
Developing markets will be key drivers of growth. Between 2023 and 2028, India, Mexico, and South Africa are projected to experience significant CAGR increases.
Germany
IWSR reports a 4.7% decline in wine sales for the first half of 2024 compared to the previous year. However, analysts anticipate a slowing of this negative trend. Over the 5-year period (2023–2028), wine sales are projected to decline by 1.5% annually, an improvement compared to the previously forecasted 1.9% decline for 2018–2023. Moderate growth was observed in the non-alcoholic and sparkling wine sectors in the half-year comparison.
RTDs (Ready-to-Drink products) saw a 4% volume increase in the first half of 2024 compared to the previous year. The IWSR projects annual growth of 3.5% through 2028 for this segment.
The German market remains marked by price sensitivity, driving strong demand for entry-level wines. Additionally, consumer loyalty to regional products, such as local wines and beers, has provided a boost to local brands and producers, according to the London-based market researchers.
Wine Paris will take place in 2025 for the fourth consecutive year. It describes itself as a ‘strategic platform to jointly find practical and sustainable solutions for the industry in response to fundamental geopolitical, economic, and ecological changes.’ KA
