This year, the exhibition saw participation from over 4,000 exhibitors from 48 countries, marking a 53% increase in international exhibitors. The visitor demographic also became more international, with 41% of attendees in 2024 coming from 137 different countries. In light of this international growth, the trade show has opted for a rebrand, simplifying its name from the cumbersome "Wine Paris/Vinexpo Paris" to the more streamlined "Wine Paris." This change aims to strengthen the event's international positioning and brand identity. Additionally, the logo and website have been updated to reflect this new identity.
“Since 2020, the international focus has been a cornerstone of Wine Paris's development. The show is now fully delivering on its promise and confirming its role as an essential business meeting point,” stated Rodolphe Lameyse, CEO of Vinexposium, to the French trade publication Vitisphere. “It is our duty to support the industry in tackling global challenges, which are mainly characterized by geopolitical tensions, environmental issues, and changing consumer behaviors.” With this rebranding, the French trade show aims to position itself as the leading international player, a title currently held by the more globally oriented ProWein. PD