Portugal to Host Major Global Wine Conference, Wine Future 2023

The fourth edition of the Wine Future conference will bring together a broad range of experts and speakers to discuss the challenges and opportunities facing the industry.

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Wine Future
Wine Future

Where in the world would you expect to find a heavy metal rock star and a Nobel Laureate occupying the same stage in a converted convent, at an event focused on wine?

The simple answer is in Coimbra in Portugal on November 7-9th at the fourth edition of a global conference called Wine Future.

Bruce Dickinson, who is both lead singer of the band Iron Maiden, a commercial pilot and a highly successful entrepreneur will be joined by Economics Nobel Laureate, Sir Christopher Pissarides and a long list of leading wine personalities from across the world, including Alder Yarrow, David Allen, Ferrán Centelles, Justin Noland, Martin Reyes MW, Paul Schaafsma, Ntsiki Biyela, Rob McMillan, Sonal Holland MW, Ulf Sjodin MW, Michael Wangbickler, Frederico Falcão and Meininger’s Associate editor, Robert Joseph amongst many other wine personalities.

Previous Wine Future events have featured keynote addresses by world leaders and celebrities such as Vice-President Al Gore, Francis Ford Coppola, President Barack Obama, Secretary General Kofi Annan.

Wine Future 2023 will focus attention on topics such as

  • How to engage new consumers, especially Millennials and Generation Z
  • The opportunity of diversity, equity, and inclusion
  • Addressing competition from alternative beverages
  • How to better communicate and promote wine and its related activities
  • Improving sales both in the on trade and the off trade
  • Working with celebrities and promoting wines at major events and through influencers.


For further information and to register for Wine Future Coimbra 2023 please visit www.winefuture.org.


While classics are being reinterpreted on the Douro without losing sight of tradition, the neighbouring region of Trás-os-Montes is waking up from its slumber. Simon Werner reports.

Reading time: 6m 30s

Wine Future is co-organised by the event’s original founder, Chrand Events USA, and Wines of Portugal.

About Wines of Portugal 

Created in 2010, the Vinhos de Portugal (Wines of Portugal) brand incorporates the main values and differentiating characteristics of Portuguese wines and is the result of a collective effort to see the unquestionable quality of Portuguese wines recognized internationally. Wines of Portugal was the title sponsor of Wine Future 2021 and in 2023 will also become a co-organizer.

About Chrand Events USA

The team of professionals at Chrand Events organize world class events working with legendary artists, athletes, and world leaders such as the Secretary General of the United Nations Kofi Annan, President Barack Obama, Vice President Al Gore, Sting, Pink Floyd, Enrique Iglesias, Andre Agassi, Eric Cantona, and Francis Ford Coppola amongst many others. Chrand Events is the founder of the Wine Future Conferences as well as the Green Wine Future summits.




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