On June 9 and 10, the 100% Champagne trade fair took place for the third time at the MTC Center in Munich. The event lived up to its name, promising an exhibitor list to delight any Champagne enthusiast. For the first time, more than 50 exhibitors presented their Champagnes.
"In addition to the familiar winegrowers and Champagne houses from previous years, such as Bollinger, Roederer, Billecart-Salmon, Laurent-Perrier and Fleur de Miraval, our visitors can look forward to many new tasting opportunities, for example at Valentin Leflaive, Le Brun de Neuville and Lallier. The Munich wine shop 'einfach genießen' will also be there for the first time with producers such as Thomas Perseval, Bourgeois-Diaz and Barrat-Masson. The second local hero Nicola Neumann from Champagne Characters also has exciting new discoveries such as Françis Orban, Bertrand-Delespierre and Marie Copinet in her luggage,” said Sascha Speicher, organizer and editor-in-chief of Meininger's Sommelier, before the fair opened.
The successful concept of previous years continued. While a limited number of consumers had the unique opportunity to deeply immerse themselves in the world of Champagne on Sunday, Monday was reserved for sommeliers and buyers from high-end gastronomy and wine retail. The admission price included not only tastings from all exhibiting producers but also a high-quality tasting glass from Zwiesel Glas and the coveted event booklet, which serves as a year-round reference for dedicated Champagne fans.
The extent to which Munich was swept up by the Champagne craze was evident in the event's surrounding program. Numerous events ensured that the Bavarian metropolis was bubbling around the clock. Restaurants and bars offered special Champagne dinners or hosted exclusive Champagne parties.
For those seeking an overview of the attending top producers, supporting events, and news from the Champagne industry, they can visit the website www.100prozent-champagne.de.
