Meininger’s associate editor, Robert Joseph, will join Wojciech Bońkowski, Poland’s new Master of Wine and Eastern Europe expert Caroline Gilbey MW in a tasting and discussion of Moldova’s efforts to build its brand over the last decade. Does the answer lie in a symbol like the stork Moldova has used in marketing materials? in cultural stories? In events? In winning medals at competitions and wine critics' scores? Who are the most effective communicators? Wine experts or lifestyle writers?
Joseph, who has worked as a consultant in Moldova for much of that time knows the country well and the challenges it has faced in a crowded wine world. Among the topics raised will be the changing perception of eastern European wine and the debate over autochtonous grapes versus international ones and blends of both.
Declaration of interest: Robert Joseph provides consultancy advice to the Moldovan wine industry
ProWein - the Forum, Hall 13, Monday 20th March, 16.00