New ProWein Boss

The long-standing head of Messe Düsseldorf's international contract business, Peter Schmitz, is to become the new Director of ProWein. This was announced by Messe Düsseldorf.

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The new ProWein Director Peter Schmitz (Photo: Messe Düsseldorf)
The new ProWein Director Peter Schmitz (Photo: Messe Düsseldorf)

For the past nine months, the leading international trade fair for wines and spirits has been under the provisional management of Michael Degen, Executive Director and Member of the Board of Management of Messe Düsseldorf. Degen had temporarily led the fair since the departure of the former director, Bastian Mingers, in June. As of 1 February 2023, Peter Schmitz will take over the function of director and will thus be responsible for the entire, worldwide ProWein portfolio. In this position, Peter Schmitz reports to Michael Degen, whose area of responsibility includes Wine & Spirits as well as a number of other international trade fairs in the fields of Health & Medical Technologies, Caravaning & Outdoor and Beauty & Rehacare.

Peter Schmitz has been with Messe Düsseldorf for more than 20 years, he has been responsible for Messe Düsseldorf's contract business for public clients as well as the participation at trade fairs abroad. "I am absolutely passionate about networking with people and maintaining business relationships all over the world. This is exactly what s ProWein is all about and I am delighted to be able to contribute my longstanding experience here," Peter Schmitz comments on his new position.



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