In the duel between ProWein and Wine Paris, Vinitaly has sometimes been overlooked recently. However, the Italian trade fair has no need to shy away from comparison, even with international visitors.
The leading international trade fair ProWein wants to reinvent itself. In order to maintain its lead over the growing competition from Wine Paris and Vinitaly, it is striving to spread optimism in the industry - among other things with its new slogan "Discover The Taste of Tomorrow", as Messe Düsseldorf reports.
The 30th edition of ProWein was less of a celebration than the organisers might have wished, thanks to difficulties created by German airline and railway workers.
As a hub for exchange, the fair remains a gift to the wine industry. A commentary by Clemens Gerke, Editor-in-Chief of WEINWIRTSCHAFT, our German sister publication.
Düsseldorf hosts the largest and most important wine trade fair in the world. But how often do the corks actually pop in the Champagne Lounge? A numerical foray into the ProWein world.
Much has changed in recent years: a new matchmaking app for smartphones has been introduced, limited free Wi-Fi is now available, and the admission tickets for Messe Düsseldorf no longer include public transportation. Here's a brief overview.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.