In the duel between ProWein and Wine Paris, Vinitaly has sometimes been overlooked recently. However, the Italian trade fair has no need to shy away from comparison, even with international visitors.
Italy is entering the new harvest season with substantial stocks of wine, raising concerns as export figures show a declining trend, with Russia being an exception.
Italy's annual showcase of its wines remains a crucial date in the international calendar. And, while there were significantly fewer Italian visitors, this year's event attracted healthy numbers from the US and Asia.
At the 55th edition of Vinitaly, some of the formats introduced in 2022 will be given more space. In addition, the fair management wants to achieve the highest volume of international buyers. Veronika Crecelius reports.
The 54th Vinitaly closed with a significant drop in visitors, but still marked a new record. Of a total of 88,000 registered visitors, 25,000 were international buyers - 28% of the total. This was the highest ever share, ahead of the 26.3% at the last event, in 2019. In that year, however, all the numbers were bigger. The fair attracted 125,000 attendees, of whom 33,000 came from outside Italy.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
