Wine Paris is broadening its focus on non-alcoholic and low-alcohol beverages to align with evolving consumer trends. The French wine trade fair will showcase an expanded range, including de-alcoholised wines, ciders, non-alcoholic spirits and beers, RTDs, and fermented tea drinks.
“With the development of consumer preferences, the segment of non-alcoholic and low-alcohol beverages continues to grow in importance, and Wine Paris 2025 is at the forefront of this trend,” reads a recent press release from the fair. Reflecting this growth, the Be Spirits Hall will offer 50% more space to producers in this category.
No-/Low-Tasting Area
This year, the Be Spirits Hall will feature a dedicated No-/Low-Free-Tasting Area, where innovative non-alcoholic products from exhibitors in Austria, Belgium, France, Germany, South Korea, and beyond can be sampled free of charge. Additionally, Meininger's will host its own tasting area, highlighting a curated selection of non-alcoholic wines.
More exhibitors than 2024
Wine Paris 2025 will be held from February 10 to 12 at the Paris Expo Porte de Versailles. According to the organizer, Vinexposium, the upcoming sixth edition of Wine Paris is expected to host approximately 4,600 exhibitors from 50 countries and around 50,000 trade visitors from 140 countries. The exhibition space for international exhibitors has significantly increased compared to last year, with three halls dedicated to non-French exhibitors in 2025.
"More than ever before, the 2025 exhibition will play a crucial role for all national and international stakeholders in the wine and spirits industry”, said Rodolphe Lameyse, CEO of Vinexposium.
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