Young people appear to be embracing the call to drink in moderation. Alongside widely reported moves by Millennials and Gen Z towards being 'sober' and saying no to all alcohol, TikTok seems to be encouraging a trend to simply drink less.
Some trends, like the ever-growing popularity of sparkling wine, are easy to spot. But there are other, deeper trends which aren’t as easy to see. Felicity Carter outlines seven of them.
In its latest annual report, US online retailer, Drizly, reveals that the youngest wine drinkers in the US say they are going to drink more red wine - or non-alcoholic beverages. Wine also seems to be a popular gift.
