Sopexa's Wine Trade Monitor identifies sustainability as an important sales criterion for wine, which is understood very differently depending on the country.
Annually, the ProWein Business Report spotlights the wine industry's paramount issues. A unanimous consensus emerges on rising costs as the primary challenge. However, opinions diverge on strategies to counteract consumption decline. Alexandra Wrann reports.
Recent market research data provides insights into how, when, where, and why consumers opt for sparkling wines like Sekt, and who exactly the average consumer of sparkling wine is. Prof Dr Gergely Szolnoki, Christoph Kiefer, Dr Alexander Tacer and Oliver Hennes report.
Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).
The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.