Devil’s Advocate: Wine Has Lost Its Divine Right to Supremacy

Many wine people imagine that their favourite alcoholic beverage is innately superior to any others. Robert Joseph suggests that pursuing this line may not prove to be very productive.

Reading time: 4m

Pessimistic Forecasts for the Global Wine Trade

Sopexa's Wine Trade Monitor identifies sustainability as an important sales criterion for wine, which is understood very differently depending on the country.

Reading time: 1m 30s

Silicon Valley Bank Report: Flat Market and Overproduction

The annual SVB report may be focused on the California industry but, given the importance of the US market, its findings are of global significance.

Reading time: 2m 30s

ProWein Business Report: Challenging in Retrospect; Optimistic Looking Forward

Annually, the ProWein Business Report spotlights the wine industry's paramount issues. A unanimous consensus emerges on rising costs as the primary challenge. However, opinions diverge on strategies to counteract consumption decline. Alexandra Wrann reports.

Reading time: 5m

Non-Alcoholic Beverages to Grow Significantly in Major Markets

The consumption of (partially) de-alcoholized beverages is expected to continue growing as new customers are entering the market.

Reading time: 1m 15s

Beyond Bubbles: Exploring the Reasons for Drinking Sparkling Wine

Recent market research data provides insights into how, when, where, and why consumers opt for sparkling wines like Sekt, and who exactly the average consumer of sparkling wine is. Prof Dr Gergely Szolnoki, Christoph Kiefer, Dr Alexander Tacer and Oliver Hennes report.

Reading time: 3m 45s

German Wine Consumption Continues to Decline

The German Wine Institute reports in its quarterly report a further decline in the number of wine-buying households in Germany.

Reading time: 1m 30s

Why and How German Consumers Buy the Wines That They Do

Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).

Reading time: 2m 15s

The Changing Face of Wine: Re-evaluating "New World" and "Old World"

The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.

Reading time: 3m 15s