Why and How German Consumers Buy the Wines That They Do

Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).

Reading time: 2m 15s

The Changing Face of Wine: Re-evaluating "New World" and "Old World"

The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.

Reading time: 3m 15s

Germans Are Drinking Less Wine, Including Less German Wine

Wine sales are declining in Germany, one of the world's biggest import markets.

Reading time: 2m 10s

New Report Describes Polarized Wine Industry and Raises Questions Over PDOs

Robert Joseph analyses the 'State of the International Wine Market in 2022', a report published by Rafael Del Rey and Prof Simone Loose.

Reading time: 7min

Seven Ways to Improve Winery Profitability

When a panel of wine industry experts convened to discuss the latest SVB Annual Direct-to-Consumer Wine Survey Report, they also offered some suggestions on how to make more money. Felicity Carter listened in.

Reading time: 6m

Changyu Emerges as the Strongest Wine Brand

The Chinese company Changyu has been evaluated as the second most valuable wine brand, narrowly trailing behind Moët & Chandon but surpassing it in brand strength, as reported by Peter Douglas.

Reading time: 1m 30s

Alternative Wines: Unlocking Potential in a Growing Market

So-called "alternative wines" can be organic, biodynamic, natural, sustainable, or without added sulfites. A global survey reveals which markets show potential.

Reading time: 1m

German Consumer Survey Shows Wine Lovers Want Transparency

A consumer survey done by Hochschule Geisenheim University shows that wine-interested consumers in Germany expect transparency around ingredients. Prof. Dr Simone Loose presents the findings. 

Reading time: 7m 15s

E-commerce: Upswing or Downswing?

Corona gave online retail a fat boom. With the return to more normality, the boom also slowed down. However, a decline of e-commerce is not to be expected.

Reading time: 1m 15s