New EU regulations are going to force the wine industry to focus their attention on back labels. Robert Joseph argues that this is no bad thing.

Reading time: 4m 45s

Coop's wine assortment breaks from traditional private labeling by featuring the names of wineries and cooperatives on the label.

Reading time: 1m 25s

Robert Joseph takes a different view of how attractively-priced wines are perceived.

Reading time: 4m

Robert Joseph takes a sceptical look at claims being made for environmental consciousness among the young.

Reading time: 2m 45s

Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.

Reading time: 4m 30s

NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?

Reading time: 1m 45s

Robert Joseph offers some advice for producers looking for distribution in a saturated market.

Reading time: 2m 20s

When a panel of wine industry experts convened to discuss the latest SVB Annual Direct-to-Consumer Wine Survey Report, they also offered some suggestions on how to make more money. Felicity Carter listened in.

Reading time: 6m

Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.

Reading time: 3m