Devil's Advocate - Time to Take Back Labels Seriously

New EU regulations are going to force the wine industry to focus their attention on back labels. Robert Joseph argues that this is no bad thing.

Reading time: 4m 45s

Italian Retail Giant Embraces Wineries

Coop's wine assortment breaks from traditional private labeling by featuring the names of wineries and cooperatives on the label.

Reading time: 1m 25s

Devil’s Advocate: Avoid the Value for Money Trap

Robert Joseph takes a different view of how attractively-priced wines are perceived.

Reading time: 4m

Devil’s Advocate: How Green are Today’s Young Wine Drinkers?

Robert Joseph takes a sceptical look at claims being made for environmental consciousness among the young.

Reading time: 2m 45s

Making the Most of the Post-Pandemic Digital Wine Market

Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.

Reading time: 4m 30s

James Harden's Lightning-Fast Wine Sale in China: A Blueprint for E-Commerce?

NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?

Reading time: 1m 45s

Devil's Advocate: Distributors Are Saturated. What Should Producers Do?

Robert Joseph offers some advice for producers looking for distribution in a saturated market.

Reading time: 2m 20s

Seven Ways to Improve Winery Profitability

When a panel of wine industry experts convened to discuss the latest SVB Annual Direct-to-Consumer Wine Survey Report, they also offered some suggestions on how to make more money. Felicity Carter listened in.

Reading time: 6m

Devil’s Advocate – Barbenheimer: Making Opposites Attractive

Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.

Reading time: 3m