Many members of the industry want to position wine as 'better' than other forms of alcohol. Robert Joseph suggests that, for their efforts to be effective, we are all going to have to be a lot more honest and open about what we are doing.
Robert Joseph notes that falling consumption and intrusive health warnings are not a recent phenomenon. And that other forms of alcohol have fared better. Perhaps, he suggests, the wine industry needs to change its attitude to marketing.
The wine industry needs more innovative brands to attract new customers and retain existing ones. Alexandra Wrann explores whether it can take a page from the spirits industry.
According to IWSR, many traditional markets for alcoholic beverages are currently experiencing a downturn. However, opportunities are emerging, particularly in the growing markets of Asia, Central, and South America.
Thinking of exporting to Germany? Then be aware of these rules, which apply to everybody through the wine chain, both online and offline. Anja Zimmer summarises the German regulation.
Recently-created resistant PIWI – ‘pioneering wine’ – grape varieties that take their name from the German term pilzwiderstandsfähig (fungus-resistant), are increasingly seen by viticulturists as a viable solution to emerging environmental and climatic challenges.
