Burgundy Wants to Change its Image

A new communication campaign aims to drive a shift in Burgundy's image. The BIVB wants to present itself and its wines as modern and uncomplicated.

Reading time: 2m

How Neuromarketing is Transforming Customer Engagement

Neuromarketing delivers surprising results across various areas of marketing, from web design to customer engagement.

Reading time: 6m 30s

Improving the Tasting Room Experience Can Lead to Higher Revenue

Wine tourism is becoming a more important source of revenue, which means maximising sales at the cellar door. Felicity Carter asks how this can be done.

Reading time: 6m 45s

Organic Wine Stagnates in France

Is an oversupply following the conversion boom? The French organic wine sector seems to be at a turning point.

Reading time: 1m

Devil's Advocate: Is Choice Paralysis Responsible for Slow Wine Sales?

Robert Joseph wonders whether having a wide range of bottles to choose from – a situation that appeals to every wine enthusiast – is contributing to wine losing its appeal.

Reading time: 5m

Five Key Insights from Hong Kong's Wine Market

The HKTDC Wine & Spirits Fair offers valuable insights into current trends in Hong Kong and Southeast Asia. Dr. Anja Zimmer reports.

Reading time: 6m

The Head of the German Wine Institute to Step Down

Monika Reule, Managing Director of the German Wine Institute (DWI), will step down from her position at the end of June 2025.

Reading time: 1m

Devil's Advocate: En Primeur is Broken. So it's Time to Look at En Primeur 2.0

Robert Joseph wonders if 2025 will finally be the year when Bordeaux has to rethink the way is sells its wine.

Reading time: 4m 30s

Devil's Advocate: Giant US Distributor Sheds Staff. How Should Wineries React?

Robert Joseph notes that, for similar reasons, Southern Glazers, the biggest US wine distributor and Volkswagen, the world's second largest car manufacturer, have both laid off large numbers of employees. Is it time for wine producers to rethink the way they operate?

Reading time: 4m 15s