The luxury conglomerate LVMH has announced that Jean-Jacques Guiony, a member of its executive committee, will become President and Chief Executive Officer of Moët Hennessy, effective February 1, 2025.
An international career path
Jean-Jacques Guiony, 62, holds a degree from the prestigious HEC business school in Paris. He began his career in 1985 as a research analyst at Banque Nationale de Paris in Paris, later moving to Merrill Lynch in London in 1988. After a stint in Lazard Frères’ Mergers & Acquisitions department, Guiony joined LVMH as Deputy CFO. In 2004, he was appointed CFO of the group.
In addition to his financial expertise, Guiony has held prominent leadership roles. Since 2010, he has been a recipient of the French National Order of Merit and has served as Chairman and CEO of the iconic department store La Samaritaine. Following LVMH's acquisition of the weekly magazine Paris Match last October, he also assumed its leadership. It is unclear whether Guiony will continue in these roles alongside his new position.
Leadership changes across LVMH
The transition follows months of speculation surrounding Philippe Schaus, the outgoing CEO of Moët Hennessy. In October, rumors suggested Laurent Boillot, President of the Cognac house Hennessy, might succeed Schaus. However, this was denied by LVMH.
According to LVMH’s recent press release, Schaus decided to pursue non-executive roles after 21 years with the company. He will assist the new leadership team during the first half of 2025, sharing his extensive expertise. Meanwhile, Laurent Boillot’s future responsibilities will be announced later. During the transition, Charles Delapalme will assume Boillot’s role, becoming President and General Manager of Hennessy.
Strengthening family involvement
One notable aspect of the latest appointments is the heightened involvement of the Arnault family. Alexandre Arnault, son of LVMH CEO and majority shareholder Bernard Arnault, will serve as Deputy CEO of Moët Hennessy alongside Guiony. This signals a renewed focus on LVMH’s wines and spirits division, especially after the sector reported the steepest revenue decline within the group amid a challenging luxury market.
Jean-Jacques Guiony’s current role as LVMH CFO will be taken over by his deputy, Cécile Cabanis, as previously announced. Additionally, Guillaume Motte, CEO of Sephora, has been promoted to the LVMH executive committee, and Maud Alvarez-Pereyre has been appointed Head of Human Resources for the group.
These strategic changes reflect LVMH's focus on adapting to evolving market dynamics while reinforcing leadership across its diverse portfolio. SP
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