According to the latest data from the Bureau Interprofessionnel des Vins de Bourgogne (BIVB), the region generated over €1.5bn in revenue by exporting approximately 122.7m liters of wine to more than 170 countries in 2022. This marks an impressive increase of over one million euros compared to 2021.
The United States remains the largest export market for Burgundy wines, with around 25.55m liters (-7.1%) sold for nearly €291m (+13.9%). Following closely behind are the United Kingdom, with approximately 18.3m liters (-17.9%) sold for €233.5m (+15.2%), Canada with around 10.7m liters (-14%) sold for almost €80 euros (+8.9%), and Japan with about 9.65m liters (-9.7%) sold for over €137.3m (+13.9%). Germany imported slightly less than 3.9 million liters (-6.4%) valued at over €39m (+17.6%).
Among the top 30 export destinations, the Czech Republic experienced the largest difference in volume and value, with a decrease of 27.3% in volume but an increase of 22.6% in value. On the other hand, the United Arab Emirates (UAE) witnessed the highest percentage growth, with a significant increase of 46.5% in volume and an impressive 158.5% increase in value. The United Arab Emirates now account for 0.9% of the total export value, while the United States represents about 19%.
Challenging Availability
One contributing factor to the decline in export volumes could be attributed to the historically low harvest in 2021. However, with a more promising harvest in 2022, an upward trend is anticipated. Despite the growing popularity of Burgundy wines within France itself, availability remains a challenge in various distribution channels. According to a recent survey, 23% of wine consumers in the country reported occasionally purchasing Burgundy wines, indicating a 7% increase compared to the previous year. RED
