E-commerce: Upswing or Downswing?

Corona gave online retail a fat boom. With the return to more normality, the boom also slowed down. However, a decline of e-commerce is not to be expected.

Reading time: 1m 15s

Channel shift and economic uncertainty
Channel shift and economic uncertainty

Greater economic instability has an impact on consumer behaviour. Consumers are more flexible in deciding whether to shop online or offline - depending on where the best offer is available. At the same time, economic pressures are forcing many to forego online purchases if, for example, they incur additional shipping costs.

In Australia and the USA, where inflation is lower, online purchases will therefore increase. The situation is different in Spain or Italy.

As consumers become more price-sensitive, shipping costs are becoming more and more important as a decision criterion. Fast delivery or convenient doorstep delivery, on the other hand, are playing an increasingly less important role.

Reactions of the trade
Reactions of the trade

Transparency, e.g. through standard delivery fees and sustainability communication are likely to play a role in the future. In Germany, for example, Ludwig von Kapff supports the Plant-my-tree project. The customer feedback was consistently positive, says Marco Nikolay.


Energy costs, supply chain issues and the economic crisis - these are the topics that are of the greatest concern to the wine industry in 2022 and 2023. This is the conclusion of the ProWein Business Report, for which Geisenheim University surveyed a total of 2,500 industry representatives from 47 countries in November 2022.

Reading time: 4m 45s



Latest Articles