Greater economic instability has an impact on consumer behaviour. Consumers are more flexible in deciding whether to shop online or offline - depending on where the best offer is available. At the same time, economic pressures are forcing many to forego online purchases if, for example, they incur additional shipping costs.
In Australia and the USA, where inflation is lower, online purchases will therefore increase. The situation is different in Spain or Italy.
As consumers become more price-sensitive, shipping costs are becoming more and more important as a decision criterion. Fast delivery or convenient doorstep delivery, on the other hand, are playing an increasingly less important role.
Online retailers are also struggling with rising costs and have to pass them on to customers.
- More than a quarter of online retailers plan to increase delivery costs for customers in 2023.
- Only 18% are not planning any price increases.
Transparency, e.g. through standard delivery fees and sustainability communication are likely to play a role in the future. In Germany, for example, Ludwig von Kapff supports the Plant-my-tree project. The customer feedback was consistently positive, says Marco Nikolay.
