While production is stable, the export business has picked up speed. Export sales, particularly to the US and the UK, have more than quadrupled in ten years.
And the average export price of a bottle of rosé has gone in one direction only: up.
The region has built up its prestige and image mainly through bottled wines. The majority of the wines, however, are traded in bulk; bottled wine sales account for only a third of sales.
Eva-Maria Cromm (CEO of best-rose.de) is certain that Provence will continue to maintain its place as a pioneer in the rosé wine market and that the region will endure beyond trends.