Australian Wine Exports: Chinese Dreams

Since China imposed tariffs of up to 212% on Australian wines in November 2020, Down Under has been facing a flood of red wine. Now, China has announced the end of these tariffs. Does this solve all the problems?

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Wine exports: Australia 2012-2023 (Source: Wine Australia)
Wine exports: Australia 2012-2023 (Source: Wine Australia)

The decline in Australian wine exports from 2021 is clearly evident. In 2023, the total export value fell to its lowest level since 2014, with the export volume being the lowest in the last 20 years.

 

 

Despite the red wine cellars being full, red grapes being partially cut to the ground, and vineyards being converted to white varieties, the proportion of red wine in exports remains similar to that of 10 years ago.

The United Kingdom has been, is, and remains the most important market for Australian wines. Export to the USA has been declining for some time. There were high hopes for China at one point, but these came to an abrupt end following the tariffs imposed at the end of 2020. Recently, more wine has been exported to Hong Kong than to mainland China.

Export volume to selected target countries (Source: Wine Australia)
Export volume to selected target countries (Source: Wine Australia)

"First signs of improvement"

Dr. Martin Cole, CEO Wine Australia
Dr. Martin Cole, CEO Wine Australia
News

Following the reopening of the Chinese market, Australians are facing new challenges: a smaller market, established players, and emerging trends.

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