Brad Pitt Launches a New Champagne, Petite Fleur

The Champagne company Fleur de Miraval is launching its second rosé Champagne, Petite Fleur.

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Champagne Petite Fleur (Photo: Champagne Fleur de Miraval)
Champagne Petite Fleur (Photo: Champagne Fleur de Miraval)

The Champagne house Fleur de Miraval from Mesnil-sur-Oger is launching a new brand named Petite Fleur, following its Fleur de Miraval Exclusivement Rosé. As the company, which formed from a merger of the families of Brad Pitt, Famille Perrin, and sixth-generation Champagne grower and producer Rodolphe Péters announced, the “little flower” is a more classic and accessible rosé Champagne.

It is vinified from 65% Chardonnay Grand Cru from the 2019 vintage, 30% Chardonnay from the Fleur de Miraval Perpetual Reserve, with 5% being vinified from red wine. Petite Fleur originates from the chalky terroir of the Côte des Blancs, showcasing the calcareous texture and salinity that are the stylistic characteristics of Fleur de Miraval Champagnes. According to the producer's notes, its flavour profile shows hints of peony, hawthorn, raspberry, and red currant.

Champagne Fleur de Miraval was first launched in 2020, and the company says it is the only Champagne house devoted exclusively to rosé Champagne. The Pitt and Perrin families have been working together since 2012 when they jointly launched the prominent Miraval Côtes des Provence Rosé.

According to Miraval's German distributor, Veritable Vins et Domaines, 20,000 bottles of Petite Fleur were produced. The recommended retail price is €89.90. ITP

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