Champagne May Be Down, but Crémant Is Up

While Champagne sales are declining, Crémant saw significant growth in 2023.

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There seems to be only one direction for Crémant: Upwards. (Photo: christophe fouquin/
There seems to be only one direction for Crémant: Upwards. (Photo: christophe fouquin/

The sales of the eight French Crémant appellations increased by 5.7% in 2023 compared to the previous year. This corresponds to a sales increase of nearly 6m bottles, reaching over 108m bottles sold, as reported by the Fédération Nationale des Producteurs et Élaborateurs de Crémant (FNPEC).

Crémant sales by origin
Crémant sales by origin

A contrast to Champagne sales

While Crémant sales are on the rise, Champagne sales are declining. In 2023, 299m bottles of Champagne were sold, marking an 8.2% decrease compared to the previous year, yet still nearly three times the amount of Crémant. In the first quarter of 2024, Champagne sales experienced an even sharper decline. Wine Searcher reports a decrease of 17.1% compared to the same quarter of the previous year, marking 14 consecutive months of declining sales.

However, Champagne prices have risen significantly, resulting in revenue levels for 2023 remaining consistent with the previous year (over €6bn). Wine Searcher even reports €6.4bn and a record revenue for 2023.

According to the FNPEC, there is no direct correlation between the declining Champagne sales and the rising Crémant sales. "The sales of Crémant have steadily increased over the past 10 years. This is not an episode triggered by the rising prices of Champagne but rather a long-term trend," explains treasurer Edouard Cassanet in response to inquiries from the German wine trade magazine Weinwirtschaft. VM

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