While Denmark's wine market in 2024 was characterized by stability in its key figures, it recorded significant shifts within import shares. This was reported by the industry portal 'I numeri del vino', based on current UN Comtrade figures. Thus, the volume of imported wines in 2024, at 1.943m hl, remained almost identical to the previous year, with minimal growth of nearly 8,000 hl. These volumes have changed little over a ten-year perspective; only between 2020 and 2022 did the figures slightly exceed the 2m hl mark. The value, at €727m, was also nearly on par with the previous year (€728m), although revenue from bottled wines decreased slightly by 1% to €509.7m.
In 2024, a characteristic trend of the Danish wine market since around 2021 accelerated, namely the concentration on EU wine producers. Wines from the top 3, Italy, France, and Spain, account for 65% of Denmark's total wine import volume, with Portugal and Germany making up another 25% of the remaining 35%. In contrast, Chile, Australia, and New Zealand lost significantly in Denmark, with declines of 26% and 8% each, respectively. In terms of value for bottled wines, Australia (-33%) and the USA (-22%) were the losers, while Spain grew significantly by 26%. Germany managed to increase its volume by 4% and now ranks 7th in Danish wine import volume, ahead of Chile. In terms of overall value, France leads, followed by Italy, Spain, and the USA. Germany saw a slight decline of 1.1%, but remains in fifth place.
The Danish sparkling wine market is developing dynamically. Here, there was only a 4% year-over-year increase in value. However, since 2019, the segment has been growing annually by an average of 9%. Looking even further back to 2016, an almost doubling of revenue from €55.5m to €107.4m can be observed. Therefore, 'I numeri del vino' concluded that sparkling wines ‘finally seem to be gaining a foothold in Denmark.’ SP
