The prices for Burgundy wines have skyrocketed in recent years due to two consecutive small harvests in 2020 and 2021, reaching unprecedented levels. For the new, larger vintage, Frédéric Drouhin of Maison Joseph Drouhin has now announced an average price reduction of 15%. This makes the winery the first to lower its prices.
"We are losing our minds the French newspaper La Revue du Vin de France quotes the former chairman of the Union des Maisons de Vins de Bourgogne and the Bureau Interprofessionnel des Vins de Bourgogne (BIVB). He further states that the prices for Burgundy wines have risen too sharply. "We are losing customers in France and around the world, and I'm sorry for that."
"Now, with the harvest volumes of 2022 and 2023 returning to normal averages, it is a logical response to lower prices for the first wines of the 2022 vintage."
With the measure to reduce prices at Drouhin's winery, customers are being targeted to be won back. Rudolf Knickenberg of the German importer Schlumberger confirms that this adjustment is indeed being positively received by customers. From Schlumberger's perspective, Knickenberg welcomes the initiative. "After the dramatic harvests in 2020 and 2021, many customers were understanding. Now, with the harvest volumes of 2022 and 2023 returning to normal averages, it is a logical response to lower prices for the first wines of the 2022 vintage." MS
