European Bulk Wine: Demand for Mulled Wine Base

With Spain nearly sold out and Primitivo prices rising, bulk wine buyers focus on low-alcohol reds – especially for Glühwein (mulled wine).

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Sources: Ciatti Global Wine & Grape Brokers, in-house research, Chambers of Commerce, FranceAgriMer, Med.&A., and Osservatorio del Vino.
Sources: Ciatti Global Wine & Grape Brokers, in-house research, Chambers of Commerce, FranceAgriMer, Med.&A., and Osservatorio del Vino.

Prices from Italy remain largely unchanged. Only one perennial favorite is seeing an increase: Primitivo di Manduria has risen in value.

In southern France, according to bulk wine brokers Ciatti, most purchases are made on a need-only basis — fittingly, the price ranges reported by FranceAgriMer are very wide. Overall, red wine prices are trending slightly upward, while rosé is seeing a slight decline. Also according to Ciatti, demand has increased for generic white wines with alcohol levels between 12% and 13%, as Spanish whites from the 2024 vintage tend to have lower alcohol content.

In Spain, experts report that current demand is not particularly strong, but cheap wines are also nearly unavailable — meaning Spain will likely enter the new harvest nearly sold out. Currently, low-alcohol red wines such as basic table Tempranillo are in demand, mainly from mulled wine producers.

News

The 2025 Southern Hemisphere harvests have wound down and their sizes seem variable; the Northern Hemisphere vineyards appear in good springtime condition. However, the focus this month has been on tariffs and their potential consequences.

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