European Wines Struggle in Export Markets

Both the export value and the trade surplus of wine have declined when comparing the first quarters of 2023 and 2024.

Reading time: 45s

Despite a slight dip, wine remains a successful export product. (Photo: Coloures-Pic/stock.adobe.com)
Despite a slight dip, wine remains a successful export product. (Photo: Coloures-Pic/stock.adobe.com)

The European Union has released its Agri-Food Trade Monitor for January to March 2024. The EU’s trade surplus — the difference between export value and import value — for agricultural products and food reached €6.7bn in March, an increase of 8% from February and 3% from March 2023. Exports rose by 4% monthly since January 2024, reaching €20.1bn in March 2024, but remained 6% below March 2023 levels. Imports remained relatively stable at €13.5bn in March 2024, which is 10% less than in March 2023.

In the wine and wine-based products segment, the trade surplus decreased by approximately 2.59% when comparing the first quarters of 2024 and 2023. The surplus dropped from €3.7bn in 2023 to €3.6bn from January to March 2024. Focusing solely on exports, the quarterly comparison shows a 3.33% decrease, with the export value falling from €4bn to €3.9bn.

For the entire year of 2023, wine ranked third in export categories after cereals and dairy products. The EU exported wine worth €17.6bn in 2023, which is below the €18.3bn in 2022 but above the €16.6bn in 2021. MS

Insights

Last week, in his Devil’s Advocate column, Robert Joseph made the bold – and in at least one reader’s view ‘alarmist' - prediction that 10-15% of the world’s vineyards might need to be uprooted. Here, we consider some of the evidence that supports the figures.

Reading time: 2m 45s

 

 

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