After significant declines in recent years, France’s wine export volumes have stabilized, according to FranceAgriMer's December 2024 wine market report. From January to October 2024, export volumes remained steady at 10.8m hectoliters compared to the previous year. However, revenue dropped by 5%, totaling €9.58bn.
Germany underperformed the average, with a 1% decline in volume and an 11% drop in value. The U.S. and Belgium drove volume recovery, each posting a 3% increase. Notably, U.S. exports surged by 9% in early Q3, ahead of the presidential elections.
A stronger overall performance was hindered by sparkling wines, particularly Champagne, which saw a 4% decrease in volume and a 9% drop in value. The average export price fell by 4%, now standing at €8.70 per liter.
France’s domestic wine market performed even worse than its exports in 2024. From January to November, still wine sales in supermarkets fell both in volume and value compared to 2023, despite slowing inflation. Volume declined by 4.9% year-over-year and by 9.5% compared to the three-year average.
The decline impacted all segments, though imported wines were hit hardest, with an 11.1% drop in volume. Imported wines now account for less than 1% of wine sales in French supermarkets.
In terms of value, domestic wine sales dropped by 3.1%, slipping just below the €4B mark. However, Vins de France (+4.3%) and white wines (+2.2%) were the only categories to buck the downward trend. SP
