News 2025 Apr 2 / Comments

Germany: Moderate Downward Trend

Fewer households buying wine, and those that do are watching their budgets.

Reading time: 30s

Per capita wine consumption in Germany in litres/person aged 16 and over
Per capita wine consumption in Germany in litres/person aged 16 and over

Total still wine consumption decreased by 1.1% from August 2023 to July 2024 compared to the previous period.

Sources: DWV according to figures from the Federal Statistical Office; DWI; NielsenIQ

Sparkling wine shows stronger performance than still wine.
Total Wine Consumption in Germany (in million hectoliters)
Monika Reule

 

 

"In the past year, 4% fewer households purchased wine and paid particular attention to the price." 

 

Monika Reule
Managing Director, German Wine Institute (DWI)
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