The sparkling wine category is maintaining its sales more steadily in the German grocery retail sector than still wine. However, there are significant differences between the types of sparkling wine—and also between the various retail formats. Non-alcoholic sparkling wines, Prosecco, and Crémant are driving growth. Large consumer markets are performing comparatively well.
Cava, on the other hand, has experienced substantial losses, with sales down 20.9% by value and 24.8% by volume. This decline is partly due to limited availability caused by drought in Spain's Cava-producing region, Penedès, coupled with a 7% price increase. Since August, market leader Henkell Freixenet has rebranded its best-selling product, Freixenet Carta Nevada, from Cava to Spanish sparkling wine, making a recovery in figures unlikely. Until now, the Cava category has accounted for about 7% of the sparkling wine market.
Despite having the lowest average price per bottle at €3.74, sales volume and value in German discount retail channels have also dropped sharply. When comparing year-over-year revenue development, the affordable and third-largest sales channel by value is now only outperforming traditional grocery stores. Supermarkets are benefiting the most, offering a comparatively moderate average bottle price of €4.63, while cash-and-carry outlets achieve the highest prices, averaging €7.35 per bottle.
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